Rooted in Nature
Driven by Passion.

Shifting climate conditions—erratic rainfall, rising temperatures, and extreme weather—are disrupting tropical agriculture. Crops like coffee, cocoa, and bananas face declining yields, new pests, and unpredictable growing seasons. Farmers are adapting with drought-resistant plants, improved irrigation, and sustainable practices, but urgent action is needed to protect food security and livelihoods.

In recent years, there has been a significant rise in global health and wellness awareness. This shift is driven by factors such as increased access to health information, the prevalence of lifestyle-related diseases, an aging population, and the impact of global health crises like COVID-19. As a result, more people are focusing on preventive healthcare, adopting healthier diets, engaging in regular exercise, and recognizing the importance of mental health. While this trend presents some challenges, such as information overload and health disparities, it is leading to healthier lifestyles and more informed healthcare decisions.

The global demand for nutraceuticals is rising as consumers prioritize health and wellness. Driven by aging populations, chronic diseases, and the shift toward natural, personalized nutrition, the industry is evolving rapidly. With advancements in biotechnology and sustainability, nutraceuticals are redefining proactive healthcare and shaping the future of nutrition worldwide.

In recent years, India has seen a significant rise in agarwood cultivation, driven by high global demand, economic incentives, and government support. This valuable crop, known for its resinous wood and oil, offers substantial economic benefits to farmers and contributes to environmental sustainability through sustainable farming practices. The expansion of agarwood cultivation is boosting rural economies, creating employment opportunities, and enhancing India's position in the global agarwood market. This trend is poised to continue, bringing further growth and development to the agricultural sector.

In 2025, India welcomes a new chilli variety named Arka Nihira, developed by the Indian Institute of Horticultural Research (IIHR). This innovative variety is designed to combat major diseases like chilli curl leaf disease and Phytophthora root rot, ensuring healthier crops and higher yields. Arka Nihira is suitable for both fresh consumption and processing, making it a versatile choice for farmers. Its adaptability to various climatic conditions and support for sustainable farming practices mark a significant advancement in India's chilli industry, promising a brighter and more stable future for chilli production.

In 2025, global pepper prices have surged to unprecedented levels due to a combination of declining production, climate change impacts, and robust demand. Major producers like Vietnam have reported lower yields, while extreme weather conditions have further strained supply. Despite these challenges, demand from key markets remains strong, driving prices to new heights. As of early 2025, pepper prices have soared, reflecting the tight supply and high demand dynamics in the market. This trend is expected to continue, presenting both challenges and opportunities for the pepper industry.